
Retail Reimagined, Connections Extended.
Seamless Communication for Modern Retail
The Problem
Fragmented Retail Communications Hinder Growth
Retail businesses often struggle with communication systems that fail to keep pace with their dynamic, fast-moving environments:
Inconsistent customer experiences — staff using personal mobile numbers for customer outreach leads to confusion and dilutes brand identity.
Fractured store-to-store collaboration — frontline staff struggle to connect quickly and securely across different locations or with head office.
Data and compliance risks — unrecorded or unarchived customer interactions expose the business to GDPR vulnerabilities and data privacy risks.
Device friction for staff — forcing employees to carry multiple devices or use personal apps for work tasks creates frustration and hurts operational efficiency.
The Impact
Retail Risks and Missed Opportunities
These communication challenges directly impact retail operations and profitability:
- Up to £5,000 lost revenue per store annually due to missed customer calls or delayed responses.
- 25% reduction in employee productivity when juggling multiple communication apps and devices.
- Increased customer churn by 15% where communication is inconsistent or difficult to trace.
- Potential regulatory fines of £100,000+ for unrecorded sales calls or customer service interactions, particularly for sales over the phone.
The Solution
Empower Your Retail Team
Tango Extend streamlines communications across your retail estate, enhancing efficiency and customer satisfaction:
- Trusted customer experience — ensure all outgoing calls display your official business number, building trust and brand consistency.
- Effortless team collaboration — staff connect seamlessly with colleagues, suppliers, and head office using their personal mobiles with a business identity.
- Compliant and secure interactions — automatically record all business calls and texts for regulatory adherence and dispute resolution.
- Boost employee engagement — provide the convenience of one device for personal and work without compromising privacy or company control.
- Continuous connectivity — ensure essential communications never drop, even if store systems are down, maintaining sales and service.
Take it further
Recommended resources
Deep Dive
Explore Retail
Boosting Retail Sales with Integrated Mobile Communications
Discover how integrated mobile communications can transform your retail operations, driving increased sales and a better customer experience.
Learn moreEnhancing Retail Customer Experience with Unified Mobile Communications
Transform customer engagement and foster loyalty through integrated mobile communications that make every interaction effortless and efficient.
Learn moreEnsuring Regulatory Compliance for Retail Mobile Communications
Mitigate risks and ensure adherence to retail industry regulations with advanced mobile communication compliance features.
Learn moreOptimising Retail Operations for Cost Savings with Mobile UC
Streamline your retail operations, reduce communication expenses, and enhance efficiency through integrated mobile unified communications.
Learn moreEmpowering Frontline Retail Staff with Mobile Communications
Equip your retail associates with the tools they need to connect, collaborate, and serve customers more effectively, directly from their mobile device.
Learn moreStreamlining Retail Inventory Management with Mobile Communications
Optimise stock levels, reduce waste, and improve order fulfilment through integrated mobile communication that connects your entire retail supply chain.
Learn moreEnhancing Retail Security and Loss Prevention with Mobile Communications
Improve incident response, deter theft, and enhance overall store security through streamlined and secure mobile communication.
Learn moreThe Proof
Retail Use Cases
Retail and consumer-facing businesses share a problem: the people who deal with customers are almost never at a desk, and the phone system assumes they are.
- Fashion Retail Without Fixed Phones — store managers and floor staff on one business number, with no handset in the stockroom to be missed.
- Hospitality — front of house, housekeeping and duty management, reachable across a site without a radio.
- Estate Agents — negotiators calling from viewings and the car, keeping the branch number in front of the customer.
For the wider picture: Thirty Use Cases and the Tango Extend Overview.
Capabilities That Power This
Solution Capabilities
See how our core solution pillars combine to address the specific challenges in this sector.